Jared’s experience began in traditional origins of print and graphic design, with an emphasis on strategic branding. Mixing that with roles that included product development led him to apply his systems thinking mentality to corporate design systems, where he contributed to the IBM design system and currently leads a team building Intuitive’s first design system that spans both hardware and software services in the medical technology industry.
He believes there are core principles that span every form of design, from graphic design to architecture. Those principles of form, function, hierarchy, pacing, etc. influence our perceptions, attitudes, and decisions in our every day lives. In many ways our perception of those principles defines our personality and how we connect with those around us.