I am currently a design lead at IBM. My primary focus area is visual design, with user experience a key component as part of my role within the larger services and consulting side of the company. I am tasked with providing guided IBM Design Thinking workshops for partners and clients to solve business problems in the product, services, and process improvement spaces. With a background in branding and client-focused consulting environments, I have a unique perspective of challenging corporate paradigms to arrive at solutions that meet user needs.
I believe there are core principles that span every form of design, from graphic design to architecture. Those principles of form, function, hierarchy, pacing, etc. influence our perceptions, attitudes, and decisions in our every day lives. In many ways our perception of those principles defines our personality and how we connect with those around us.